Does Sexism Still Reign In TV Advertising?
Submitted by anthony on Thu, 2009-03-26 00:59
Article here. Excerpt:
'For many years television advertising was plagued by what we today consider to be ridiculous stereotyping with a woman portrayed as pretty much a subservient extension of her husband whose only role was to make him happy.
Today those kinds of ads are no longer broadcast and I’m glad to see the change. But there is one area where sexism in advertising seems to be ok, when it is used to portray men as dumb idiots who can’t cook, clean, take care of kids, etc.
...
But imagine if the same technique were used to show woman as helpless with a car, or unable to do household repairs, or driving badly ? The same ads in the same humorous spirit would be quickly banned under protests from advocacy groups.'
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