Rudov: Misandry on Madison Avenue

Submitted by MrReality on Sun, 2007-12-02 01:25

From Marc Rudov's blog : "Your spellchecker doesn’t recognize misandry, the hatred of men, because the developers at Microsoft, when creating Word, weren’t conscious of it. But, they sure knew about misogyny, right? HR sensitivity programs ensured that. Bashing women is so verboten in Corporate America that people can lose their jobs over it. Excoriating men, on the other hand, is so infused -- and apparently profitable -- that, like breathing, most people accept it without question. And, nowhere is misandry practiced more than on Madison Avenue, the advertising capital of the world, the source of the male-bashing TV commercial.

Today’s TV spots are moronizing and marginalizing men, with impunity. Why do they persist? Quite simply, most Americans -- including a lot of self-hating men -- approve. The genesis of every TV campaign begins by matching an advertiser’s sales objectives with an assumption about the zeitgeist. The advertiser bets that a TV campaign’s message will resonate with its targeted customers, who, hopefully, will respond by purchasing the promoted products or services. When earning my MBA at Boston University, I obviously missed the lecture on how to boost revenues of cameras and mutual funds by alienating men and fathers."

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Comments

One thing I've noticed is that about half of the companies employing misandry in their advertising are in trouble. They're losing to their competition, the number on their balance sheets are bad, or Wall Street is just plain down on their stock.

And then some feminist tells them they can get more female customers without losing male customers. How? By bashing men.

I would not be surprised if the majority of all companies that are performing anti-male advertising are underperforming their sector of the market. Excepting companies that sell exclusively to women of course...

Picking on Fidelity, look at http://biz.yahoo.com/ic/ll/433pip.html (Surety & Title Insurance - Leaders and Laggards). Fidelity is a Laggard in quarterly revenue growth, quarterly earnings growth, price to earnings ratio, and a bunch of indicators. Other indicators place them not at the top, but in the pack running neck and neck with other companies for a semi-distant second. I'm not an expert, but I suspect they're underperforming the sector that they're in. Are they a sub-par company that made a desperation play? Or did their desperation play hurt them...? Comparing them against the S&P, they've been underperforming the market since July...

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Submitted by canaryguy on Mon, 2007-12-03 05:51

The ticker is FNF, right? They rank 53 out of 82 in the industry, and yes, they're way, way down-- close to where they were in 2000. But that's no surprise, since the financial sector is in such trouble. I'd love to think it was because of their man-hating bullshit but it's probably not.

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Submitted by Sosickoftheirlies on Tue, 2007-12-04 01:50

The economy does reflect the immature behavior of the average childish female. Right now our economy is built on instruments of debt, not equity. A feminized economy is what we have in short.

The ony way it keeps going is if we keep spending. It's a glass house. Everything is made cheaper in China and right now America is nothing but a consumer pig using debt to get further into debt. It's not unlike a woman that keeps maxing out her credit cards to buy worthless crap at the mall and then reloads the card to keep on spending. She never retains any real equity because she keeps using an instrument of debt to purchase things that are not considered real assets(i.e. Liabilities).

She then pays one credit card with cash advances from another. Once one is maxed out she switches to the next and expects hubby to keep her cashline flowing. She doesn't create her own equity all of that is taken by the banks she owes. Sort of like how we keep trading paper dollars for actual goods. She takes from one card to pay the other card. I believe they call this robbing Peter to pay Paul. No real equity is created for the consumer pig of a woman and pretty soon she will be overwhelmed and her finances will come crashing down.

Likewise the national debt is a pretty hefty sum and we keep writing checks our ass can't cash. I call this the "Feminist Economy."

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The Women are at Fault by Matthias Matussek

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Submitted by MrReality on Wed, 2007-12-05 13:16