Sprint Commercial: Woman sends two men to the hospital

My letter to the contact listed under Financial and Corporate Communications:

Leigh.Horner-at-sprint.com

Leigh-

While watching the Discovery channel I saw a commercial for the Sprint Blackberry where a woman is searching for her phone. She states that she can't find her phone, and that it has her contacts, her email... The phone rings in one of the guys' pockets. They claim it was just a prank. She gives the guys an angry stare. After that, we see a text message being sent "Frank might be late" and then a scene of her with the two men seeking medical attention.

I have but two simple questions:
Would your marketing department have allowed the advertisement to air if a man caused two women to seek medical attention?

If not, how does your marketing department justify approving this commercial?

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Comments

Lots of Sprint ads make it on-line these days. Can anyone post a URL to this ad?

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Leigh-
Over the last several weeks I have seen your commercial for the Sprint Blackberry in which a woman is searching for her phone. She states that she can't find her phone, and that it has her contacts, her email... The phone rings in one of the guys' pockets. They claim it was just a prank. She gives the guys an angry stare. After that, we see a text message being sent "Frank might be late" and then a scene of her with the two men seeking medical attention.
It is clear that she is the reason why these two men are seeking medical attention. The implication is clear that she assaulted both of them.
It is interesting to me that there are no such ads with the genders reversed (man assaulting women for a misunderstood prank, or for any other purpose.) If such an ad did exist, and if it was broadcast, there would be lawsuits and editorial commentary in dozens of newspapers across the country. I hope you realize that this offends a great many men, particularly those that understand the statistics behind family violence and the frequency and severity of female on male assault.
I have a course in which I discuss such issues with graduate students in psychology. And while I appreciate the blatant example of anti-male bias for the purposes of teaching these concepts, I should also tell you that I am quite unlikely to ever have a wireless contract with Sprint. And as the semesters pass, and as I continue to refer to this advertisement and the implications behind it, it would not surprise me if such attitudes spread among my students and they become less likely to use your wireless system as well, female as well as male.
Your husbands and brothers and uncles and sons deserve better than your portrayals. They deserve better than being illustrated as acceptable targets of violence from women.

Bradley A. Janey, Ph.D., NCC, LPC
Associate professor of Counselor Education
Marywood University
Scranton, PA 18509

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...then it's funny when it happens to women.

Period.

Why isn't NOW up in arms demanding that everyone laugh at images of women being assaulted or raped? After all, they seem to think it's a big joke when it happens to men. If we're so equal, why aren't they castigating anyone who doesn't laugh when the victim is female?

We're after equality, right? Since asking nicely isn't getting us anywhere, perhaps we could demonstrate to others just how wrong it is to laugh at violence and sex crimes against men by starting to laugh whenever these things happen to women.

Nice ain't working. Maybe mean will help get the message across that men are human beings too.

For the record, I'm not advocating violence or sex crimes against anyone, and I personally believe they're abhorrent whether they happen to men or to women. But since society thinks it's great fun for men to be assaulted, raped, sodomized and so forth, we should show them just how wrong their beliefs and behaviors are, by throwing it right back in their hateful faces.

Misandry is nothing but politically correct hate. Politically correct or not, it's still hate. Why is hate OK, depending on who is doing the hating? Personally, I believe that hate is always wrong (the same argument applies to racism, religious bigotry, etc.), but it appears that people who think this way are a minority these days.

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It's a good idea but it would get so many MRAs either assaulted by idiots who think that only violence against women is wrong or arrested for inciting hatred towards women or something.

that kind of mean will back fire on us.

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Looks like the ad agency that was hired by Sprint to push their Blackberry product just found the worse possible way to sell something. Duh!

Actually, this is good. It shows that misandry causes stupidity and degeneration.

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You can find it here:

Sprint Commercial

That's the lamest ad I've seen in a while.

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Deleted

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Not to disagree with you RandomMan, just to expand your comments..

"Misandry is nothing but politically correct hate."

Actually it's that, and much more. Misandry (hatred of, or contempt for, men) has been sanctified, institutionalized, legalized and will be embedded in our psyches for at least the next several decades. It fills our ears and eyes with a constant bomabardment, it is everywhere we go, or like someone said, "No Escape".

"Why is hate OK, depending on who is doing the hating?"

It is more an issue of who is being hated..in this case men, and more specifically white heterosexual men. It is the only currently allowable target group, all other groups are exempt; and we recognize it as hatred only when applied to those exempt groups. That is not to say there is not bias against Black men as men, for example, but it is considered incorrect big time, to say something bad about Blacks as a class.

-ax

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Thanks for writing the letter Belgorod, hopefully your credentials will give it some "oomph" (not sure if I spelled that right:)

-ax

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