"Buy A Lady A Drink" -- Because men don't need clean water

Beer producer Stella Artois has a campaign currently in high gear called Buy A Lady A Drink. They are advertising it heavily here in the US during sports broadcasts. The idea is if you buy certain of their products, they will donate some amount of money to a particular charity (http://www.water.org/) that works to bring modern water delivery technology to less-developed countries' rural areas. I am presuming, based on the ads' content and name of the campaign, that there is a hitch: The assistance must be rendered to homes where at least one woman resides.

I guess men don't need clean water. Now, I get this much: in traditional cultures in places in rural sub-Saharan Africa, rural India, etc., the task of fetching the day's water typically falls to one or more women in a household. This can require hours of walking to and from water sources that are miles away and expose them to dangers from animals, the elements, and criminals (i.e., criminal men). So, I get it. And, I can't say the cause is unjust. What I can say is it's sexist in its priorities and presentation. What's wrong with a "Buy Them A Drink" campaign instead, and aim the focus of largesse to the needy at large, not deciding that because a given home is absent women, that it need not receive this kind of charitable attention? Tell me, would a charity decide that the victims of the recent earthquake disaster in Nepal should be singled out by sex and then only those of a particular sex receive medical aid, food, water, etc.? No, that'd be outrageous. So why is Stella Artois doing that kind of thing here?

We here in the "first world" sure can afford to buy the ladies a drink. We can also afford to buy the gentlemen drinks, too. Why leave them out, though, merely because they are male?

If you care to, Stella Artois can be contacted here. Remember, they *are* doing good, charitable work, so no need to be nasty. Just ask them why are they directing their efforts toward women when people of both sexes not only need clean water, but that it isn't just women who need to go get water on a daily basis in these impoverished places? The need to find and retrieve water in lands where it is scarce is a there for everyone, not just women.