March 10 is "National Women and Girls HIV/AIDS Awareness Day‏"

How they do it. From an Office of Womens Health mailing-list email:

'Dear Colleague,

I am pleased to announce our eighth observance of National Women and Girls HIV/AIDS Awareness Day, which falls on March 10th of every year. Since 2006, the U.S. Department of Health and Human Services’ Office on Women’s Health (OWH) has led local and national efforts to raise awareness of HIV/AIDS among women and girls and to encourage people to take action in the fight against HIV/AIDS. According to the Centers for Disease Control and Prevention (CDC), women make up 24 percent of HIV diagnoses among U.S. adults and adolescents, and black and Latina women are disproportionately affected. At some point in their lifetime, 1 in 32 black women and 1 in 106 Latina women will be diagnosed with HIV. As the Affordable Care Act (ACA) increases access to critical prevention services, including HIV testing and health insurance for the uninsured through the Health Insurance Marketplace, health outcomes for women and girls at risk for and living with HIV will undoubtedly improve.'