Wear Red campaign targets better women’s heart health

Submitted by Mastodon on Fri, 2013-02-01 00:47

Article here. Excerpt:

'The American Heart Association wants everyone to see red Friday, but not because of anger.

Instead, the organization is encouraging people to wear red – whether it’s clothing, jewelry or makeup – to support its 10th annual National Wear Red campaign, which is designed to improve women’s heart health and to save lives.

“The message is what is important for people to hear. The message and research are what saves lives,” said Michelle Alloway, division director for the American Heart Association Great Rivers Affiliate.

Since the campaign began, the association has accomplished much. Twenty percent fewer women are dying from heart disease. Twenty-three percent more women are aware that it’s their No. 1 health threat. Gender specific results have been published to distinguish gender differences in symptoms and responses to medications as well as women-specific guidelines for prevention and treatment. The campaign also addresses legislation to help women fight the disease.'

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See: Number of Heart Disease Deaths per 100,000 Population by Gender, 2009

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Comments

1. Campaign for heart disease deaths awareness generally collects $1.00.
2. Campaign for heart disease deaths awareness among men collects $.50.
3. Campaign for heart disease deaths awareness among women collects $5.00.

So you're the AHA and you want to make some money. Which campaign do you run?

You can always count on two things:

1. Unwavering cooperation from organizations if you ask them to put up your various campaign signs in the workplace or other public places if it's a "woman-oriented" campaign and
2. You will get a lot more money from people if you follow the "woman-oriented" campaign approach.

It's a no-brainer.

Remember: It's not really a problem unless it affects females!

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Submitted by Matt on Fri, 2013-02-01 04:10

Burns me up that women are already so well pampered and taken care of, so legally advantaged, but they still want more attention, special treatment, favors, short-cuts, etc. What about the coal miners -- they're men, so nobody gives a damn about black lung disease.

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Submitted by redwoodwriter on Fri, 2013-02-01 04:25