UK: Men lose their minds speaking to pretty women

Article here. Excerpt:

'The research shows men who spend even a few minutes in the company of an attractive woman perform less well in tests designed to measure brain function than those who chat to someone they do not find attractive.

Researchers who carried out the study, published in the Journal of Experimental and Social Psychology, think the reason may be that men use up so much of their brain function or 'cognitive resources' trying to impress beautiful women, they have little left for other tasks.

The findings have implications for the performance of men who flirt with women in the workplace, or even exam results in mixed-sex schools.
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But when the task was repeated with a group of female volunteers, they did not get the same results. Memory scores stayed the same, whether they had chatted to a man or a woman.
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Psychologist Dr George Fieldman, a member of the British Psychological Society, said the findings reflect the fact that men are programmed to think about ways to pass on their genes.
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'But a woman also looks for signs of other attributes, such as wealth, youth and kindness. Just the look of the man would be unlikely to have the same effect.'