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by Anonymous User on 06:30 PM January 10th, 2005 EST (#1)
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I'm glad advertisers are heeding reality--that the modern family is truly changing and that men are becoming more involved as parents than ever. I'm also glad the media is covering this new change; the more attention, the better.
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by mens_issues on 07:23 PM January 10th, 2005 EST (#2)
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Many of us posting at Mensactivism.org may have had a part in what the advertising representatives noticed. Thanks to all those who wrote letters and emails over the last few years.
I wonder if I was the guy that the J. C. Penney representative was referring to when he mentioned "one father's rights advocate" ;) I recall making a big fuss over that stupid commercial, as well as cancelling my J. C. Penney card and letting them know why. Then again, it could have been someone else.
Steve
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by Luek on 11:51 PM January 10th, 2005 EST (#3)
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JCPenney's Lyons agreed, saying his company's "When will your mother be home?" commercial was meant to be light and funny — and was aimed primarily at women, since about 80 percent of the department store's purchases are made by female buyers
I think it is interesting that Madison Avenue would believe that a commercial depicting the trite stereotypical incompetent and bumbling female dependant male would be appealing to women and make them buy stuff. Do women become insecure and threatened when men, and many do everyday though they are not supported by family law and tradition, competently take on the traditional female nurturing roles? Hmmm...I thought most women were more secure in their self-image than to feel that way.
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by Anonymous User on 01:32 PM January 11th, 2005 EST (#9)
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Well, if women were more secure in their self-image, they wouldn't NEED to put men down, all the time.
That is one thing that I've noticed in my study of hatred and bigotry, that no matter how much group A, hates group B, group A always hates themselves more.
Thundercloud.
"Hoka hey!"
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by Thomas Jefferson on 01:04 AM January 11th, 2005 EST (#4)
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When a clever mommy wants to get her child to eat vegtables, she askes the child, "Which would you prefer carrots or peas." Of course the mother is fine with either choice, and simply wants to give the child a "sense" of control.
Isn't this really somewhat of the same. The female supremacists are still controlling the agenda, to put men in a stereotypical roll which they have designed for their purposes. i.e. Father must share all parenting tasks exactly equally. A ship's captain, for instance, who is away for long periods of time would be left out. The female supremacists have simply "phrased" their intent as responding to the concerns of men, or "helping" us. What they really mean is: helping us to do it their way. More typical condensention from the feminazi elites.
If I'm not mistaken, it was Tammy Bruce, in her book, "New Thought Police: Inside the Left's Assault on Free Speech and Free Minds" where she points out the PC feminist agenda in school textbooks. Men can't be shown as doctors or lawyers, they must be shown as family men helping doing the dishes and other household chores.
We are not to expect to be translated from despotism to liberty in a featherbed. -- Thomas Jefferson
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by n.j. on 06:21 AM January 11th, 2005 EST (#5)
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Able to see something profoundly negative in everything, eh? :)
This kind of hateful phraseology sends out a bad image..
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by Anonymous User on 06:22 AM January 11th, 2005 EST (#6)
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"where she points out the PC feminist agenda in school textbooks. Men can't be shown as doctors or lawyers, they must be shown as family men helping doing the dishes and other"
100% correct. I haven't seen the ad, but I think I get the general idea behind it. It is part of the feminist agenda to portray men as competent garbage collectors, floor scrubbers, nappy changers, dishwashers and toilet cleaners. Such ads are NOT a victory for the mens movement. Indeed this ad is as offensive to me as the ad featured in Glen's last campaign.
Hotspur
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by Anonymous User on 10:48 AM January 11th, 2005 EST (#7)
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Congratulations, Hotspur. In your complaint you have not only thumbed your nose at a marked improvement in advertising as it relates to men, but insulted men, like Glen Sacks, who choose to be parents equally or more involved in their childrens' lives than their wives.
-Harq al-Ada
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by Anonymous User on 01:49 PM January 11th, 2005 EST (#10)
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I don't know.
It seems to me that much of the feminist agenda has to do with men and women COMPLETELY switching "roles". The fems want women to be the "boss" of the family, work, make all the decissions, and run the house hold as well as the country, while men stay at home and take care of the children and say "Yea Massa'" to everything the wife says.
In short they want to dominate and oppress men in the way they (wrongly) believe that men dominated and oppressed women. The difference being that women really would be the dominant gender.
After all that's what their agenda is all about, amoung other things, right? Dominating men and "gettin' even" with men.
They consider "equality" as when men are toataly under the whip weilding thumb of women. Completely with out human rights, completely with out free speech (Political correctnesss) and completely the pets of females, literaly.
So of course they show men as compedant at "traditionaly female roles". that is where the fembots WANT men to be. The same goes for showing women in compedant "traditional male roles". that is where feminists want women to be.
It is in this position that feminists believe that they will gain toatal power and control of men and the world.
So on the one hand I can see where these ads could be seen as positive. but on the other hand, I can see why they could be seen as negative, too.
Thundercloud.
"Hoka hey!"
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by Anonymous User on 04:13 PM January 11th, 2005 EST (#13)
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It depends on who's writing them, and who is infulencing the writers. If every advertising trend is instigated by feminists, then the intent toward men is probably bad. But I am not so sure that every single one of those commercials is purely fem-driven. Some of them could just reflect the idea that humans have many abilities and we should not limit ourselves so much.
I don't have enough information to determine which philosophy dominates; it could very well be feminists. Even so, as long as it shows men being competent in SOME way it is an improvement, and not necessarily negative.
-Harq al-Ada
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by The_Beedle on 11:32 AM January 11th, 2005 EST (#8)
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A currently running Verizon Wireless ad has a father watching his teenage children shovel the driveway clear of snow. Mom appears and Dad explains that they're working for a feature that he's obtained for free for their cell-phones.
I think they throw in the line where Dad burns his lip on his drink to make him seem less than infallable, but I'm glad to see a father shown as something other than the dumbest member of the family.
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by Anonymous User on 01:53 PM January 11th, 2005 EST (#11)
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I know what you mean.
In most TV commercials and sit coms, dad is even dumber than the family dog. (not that dogs are particularly dumb. You know what I mean...,)
Thundercloud.
"Hoka hey!"
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by TLE on 02:07 PM January 11th, 2005 EST (#12)
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I've seen the new Verizon ad, and I think it's just insulting in a different way. Instead of being a dork his family doesn't like, dad is now an insensitive passive-aggressive jerk who callously exploits his daughters while sipping a drink. Isn't evil dad clever?
I disagree this is an improvement. It's like asking someone in which way they prefer being insulted.
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