Jared's anti-male commercial reappears

	posted by Adam on 09:45 AM November 27th, 2004
	mens_issues writes "One of the anti-male Jared commercials reappeared on TV earlier this week. Please click on "Read More/Post Comments" to see my message to them at: this link "Jared has in the past run several commercials where the men who buy their wives Jared jewelry receive the incredulous response "He went to Jared!" In contrast, the men that don't are treated with disdain by their wives. Several months ago there was a letter writing campaign which targeted these commercials, resulting in an apologetic response from Jared. For some time it appeared that these commercials had been taken off the air. Unfortunately, at least one of these commercials seems to have reappeared." More Below.

	The one I am referring to starts with a social gathering in which one woman proudly proclaims to another that that her husband “Went to Jared.” The other woman replies indignantly “Oh, really.” Apparently her husband had the poor judgment to have purchased jewelry elsewhere. This woman then exacts revenge on her husband by dropping the offending piece of “non-Jared” jewelry in her husband’s drink, to which he replies “What?” Why do companies feel it is necessary to sell merchandise by putting men down in their advertisements? These commercials aren’t flattering to women either, as the women in these commercials come across as spiteful and materialistic. Please find an alternative way to advertise jewelry that treats both men and women with respect. After viewing these commercials, I’m more inclined to shop at a competitor. I know many other men feel the same, as we share our views on such anti-male advertising in numerous online forums which are viewed by thousands of people each day." Steve

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Jared's response so far (Score:2) by mens_issues on 06:54 PM November 28th, 2004 EST (#1) (User #267 Info) Your customer service representative is:Michele Sabol Summary: Customer Relations at Jared Dear Mr. Van Valkenburg, Thank you for sharing with us your reaction to the Jared commercial. As we go through our design process for new commercials, we will factor in your comments into our decision making process. Because all listener input helps us to improve the commercials, we appreciate your taking the time to write to us. Sincerely, Michele Sabol Customer Relations

Re:Jared's response so far (Score:1) by The_Beedle on 09:26 AM November 29th, 2004 EST (#2) (User #1529 Info) Sounds like a pretty stupid commercial. You almost have to feel sorry for them, some dinky company with the same name as the Subway Sub Diet Guy, trying by brute force advertising to become Tiffany's.

The whole diamond scam (Score:2) by TLE on 04:03 PM November 29th, 2004 EST (#3) (User #1376 Info) It's not just this one commercial, it's the whole concept that men are supposed to buy women diamonds, as if that's exempt from their whole equality thing. I find all ads degrading that try to guilt men into buying more diamonds and upgrades in order to win the "love" of their women. But that is the entire message, and that is not going to change as long as there is a diamond industry and a large pool of materialistic narcissistic females with a high carbon appetite. What is the solution? One word: Moissanite! Though I don't like the concept of the man being required to give expensive compressed carbon stones to females, for those compelled to do so, this is a way to screw over the diamond industry. After all, they're the ones that cultivated this culture and drove the requirement for diamonds into the heads of women. Moissanite is an artificial diamond at a fraction of the cost of the real ones, and indistinguishable in quality.

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