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Lincoln Navigator Ad Mocks Man
posted by Scott on Thursday May 23, @03:42PM
from the media dept.
The Media Deacon writes, "The latest commercial for the Lincoln Navigator (a Ford company) markets the power running boards feature of the car. The commercial starts with a man and a woman walking towards the car, and they both notice a large puddle underneath it. Then the man chivalrously takes off his jacket and lays it on the puddle so the woman can climb into the car without getting her shoes wet, but instead the woman pushes a button on her keychain remote, and the power running boards slide out from under the car. She climbs up and into the car with a smirk on her face while the man stands outside, obviously chastised." Contact info for Lincoln is in the Read More section of this story.

Lincoln Motors
16800 Executive Plaza Dr.
P.O. Box 6248
Dearborn, MI 48121


1-800-521-4140

Sacks on Stay at Home Dads | Web Site Focuses on Male Depression  >

  
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don't buy ford (Score:0)
by Anonymous User on Thursday May 23, @04:12PM EST (#1)
This is tipical of them. See hear for details.

Re:don't buy ford (Score:1)
by Luek on Saturday May 25, @03:59PM EST (#5)
(User #358 Info)
The first new car I ever bought was a 1976 Ford Mustang. Two $2,000 transmission overhauls and an unrepairable stearing problem later, I decided to get rid of it. Oh, the water pump gave out about three times too. The first time it went south was just 2 months after I bought the car!

It was the first and LAST Ford I will ever buy.

It is no problem for me to boycott Ford products. I have been doing it for some time now!

A lot of women deserve a Ford in their lives!
I have no problem with Ford pandering to women customers!
Re:don't buy ford (Score:1)
by equalitarian62 on Saturday May 25, @07:41PM EST (#6)
(User #267 Info)
Luek,

Kind of sounds like my experiences with my first (and last) Ford, only it was a used '83 Escort that I bought as my first car in 1988, when I didn't know any better. Over the next few years I had numerous problems with the car (just about every kind of fluid leaked from it) until it got to the point where it would just spontaneously stop. I got rid of it as soon as I could.

OK, well that's digressing from Mensactivism (sorry), but I also find that commercials like this are insulting to men. You would think that they could market to women without resorting to arrogant tactics like this that only alienate their male customers.

"You don't build women up by tearing men down"

Equalitarian62 (Steve)
Re:don't buy ford (Score:1)
by Adam H (adam@mensactivism.org) on Sunday May 26, @02:15PM EST (#8)
(User #362 Info)
Luek and equalitarian62:

Fix
Or
Repair
Daily

I think you get what I'm saying here.
Re:don't buy ford (Score:1)
by napnip on Sunday May 26, @04:34PM EST (#9)
(User #494 Info)
F*cking
Old
Rebuilt
Dodge

:o)

"Force and mind are opposites; morality ends where a gun begins." -John Galt
Male-bashing ads are just poor quality (Score:1)
by BusterB on Friday June 14, @12:04PM EST (#10)
(User #94 Info) http://themenscenter.com/busterb/
I've written to several companies about their male-bashing advertisements. I always take the same approach: I don't even threaten to boycott the company (I figure they know that's implied). Instead, I rip them for using a cheap, unimaginative advertising agency. A good ad agency can come up with clever ads that entertain, motivate, and don't insult anyone. Male-bashing ads are the sign of some advertising hack who would rather crank out formula ads than come up with something original.

Yes, male-bashing ads pander to women's basest emotions, and yes they do sell product. However, I believe that companies aren't impressed by entreaties to "do the right thing" and not bash men. I prefer to ask them why they're paying a bunch of money to idiots who can't even come up with a good advertising idea.
Re:don't buy ford--GET A LIFE GUYS!! (Score:0)
by Anonymous User on Saturday July 06, @01:00PM EST (#11)
Oh my..... you guys are pathetic! Get a life! (Yes, I'm a guy) Do you have NOTHING better to do than complain about a commercial? I bet you don't complain about Bud commercials with women in bikinis now, do you?

You all must have the collective sense of humor of a NOW convention. LAUGH you idiots! It was defaming, but funny. So is most of life. Smile, not all women are boogey(wo)men. Not all of them are trying to dethrone you. You just picked the wrong ones to ask out on a date. Maybe you're looking in the wrong place. MOST women aren't out to castrate all of you, I promise!

Sheeeesh!
---Shane
Well... (Score:0)
by Anonymous User on Thursday May 23, @04:17PM EST (#2)
It's Ford, what did people expect?

So sad...

They make it easy to decide where to NOT buy a car.
They're marketing to women anyway... (Score:0)
by Anonymous User on Thursday May 23, @06:51PM EST (#3)
Who is you think that's buying these enormous luxury SUVs? Women! And that's why companies market to them this way.

So much for the cultural myth that women are more "holistic" and respectful to mother earth.
Re:They're marketing to women anyway... (Score:1)
by Dan Lynch (dan047@sympatico.ca) on Thursday May 23, @08:06PM EST (#4)
(User #722 Info)
Interesting, how treating men like crap or leaving them behind etc... is what sells.

I seen this in the ' Outback '-suberue comercials.

The groom on the way to his wedding splashes mud into the bride.
I think it would really just make sence to car companies to divide the sexes wouldnt it. I mean if your in a coupled relationship then sharing a vehicle is obvious.
But if everyone is single that means car sales can double .
Big business wants us apart, wants us to think seperitist from eachother, they make more money for it. Instead of one of everything two of everything sounds like bigger money.

May explain the "divorce culture" in many ways.


Dan Lynch: Martial Arts for the Modern World.
Re:They're marketing to women anyway... (Score:0)
by Anonymous User on Sunday May 26, @06:23AM EST (#7)
It exposes the myth that penis-envy is false.
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