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by Anonymous User on 05:42 PM April 11th, 2004 EST (#1)
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Maybe the press is starting to wake up. Myself, I'm tired of articles about stay-at-home fathers casting them as "Mr. Mom," as if stay-at-home men are trying to be women and don't have their own, legitimate styles and approaches to home-making and child care.
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by Anonymous User on 12:38 AM April 12th, 2004 EST (#3)
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you're absolutely correct, Dittohd. THe article basically ended by saying that the ads shouldn't offend because, well, men really are bumbling idiots.
hobbes
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by Anonymous User on 01:44 PM April 12th, 2004 EST (#9)
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Exactly.
The article also fails to mention that the TV network execs have been scratching their stupid heads saying; "where have all the male viewers gone??"
Get a clue you idiot wussie-poopie TV folks.
I think this article is a cover-up, of sorts.
I mean, PROGRESSIVE insurance didn't pull thier "woman castrates man" ad out of the goodness of their hearts. No, they pulled them because ALOT of men complained. Why? Because alot of us were OFFENDED!
And of course guys like Katz aren't offended by by these types of ads, because he and guys like him are classic examples of WUSSIE-POOPIES!!
Thundercloud.
"Hoka hey!"
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"Maybe the press is starting to wake up. "
Yup, like some of the other posters have pointed out, that article is FOR ridiculing men in advertisments.
The article makes states like (paraphrased): "It is okay to make fun of men becuase they are 'authority figures'." and "These commercials are showing men in a 'truthful' way."
The sad part is that the article actually points out that it IS politically incorrect to make fun of or ridicule people EXCEPT males!!
R
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by Anonymous User on 01:49 PM April 12th, 2004 EST (#10)
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I am an Indian.
I am a MAN.
How the hell am I an AUTHORITY figure??!?
They just say that as an excuse to ridicule, debase and humiliate men.
Note that it doesn't matter what ethnicity you are, if you are a MAN you are FAIR GAME!
Thundercloud.
"Hoka hey!"
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When I walk down the street and see a man dressed in shoddy clothing asking for handout and teenage girls in fancy clothing and jewelry skipping by, laughing and giggling, I have to ask, "WHO has the power here?"
R
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The female writer thinks this has just been happening lately? And yes, she thinks these commercials and programs portray a valid look at the nature of men as fools.
Shows such as Everybody Loves Raymond, The Simpsons and most recently The Osbournes have presented more contemporary dads who can bare their faults, quirks and, sometimes, sheer stupidity.
This crap is the caucasian equivalent of "black face." Unfortunately, I would have to agree that most men are still laughing at their own demise. As long as the male population generally accepts this view of themselves, it will continue.
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by Anonymous User on 06:48 AM April 12th, 2004 EST (#5)
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In response to that article:
"If I laugh at any human thing it is that I may not cry," is a quote made by George Santyana. Even on the way to the gallows, where societies various methods of male execution are carried out, men make joke of it, because history has battered into men that they are expendable and had better learn to "get tough or die."
Perhaps we should go to Fallujah Iraq today, where America has sent those three battalions of Marines, to hear those real men really yuking it up. American prisons where men are 93% of the population (highest rate of incarceration in the world) would be another good place. Men are dying early in a number of ways, yet they are screwing up their courage to the sticking point with the gallows humor that makes fun of the self-depreciation society casts as men’s role.
If you want to really know the truth dig deeper to see the tears of the clowns, behind all those brave faces. Somehow it is all so much easier to look at the main targets of societies savage sadistic attacks, and say it is all in the name of fun, rather than ask the deeper questions about the misandry (man-hating), the prejudice, the danger, the criminality, and the cruelty society heaps on men. To men who are mostly straight, mostly white, and mostly young, society is saying, “You are expendable and we don’t care, because your life is a joke. No wonder most guys are neglectful of seeing the doctor when they really should. Society is heartily laughing loud and long. The media is calling it humor, but all I feel is the hate and the pain of being a man, when I see the abuses that advertisers, entertainers, and the media are heaping on men.. The so called humor is not funny. The pain that men are experiencing is cumulative. The so called humor is sick and evil, and men are paying the price for others benefit with their lives as usual.
The next time you want to make a jokes at men’s expense have the courage to be nice instead. Men will appreciate your suspension of cruelties, no matter how brief a time it may last.
Ray
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by Anonymous User on 07:18 AM April 12th, 2004 EST (#6)
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I like how they always use a member of the same sex to justify or should I say minimize the outrage if a member of the opposite sex had said it.
I recently watched a Disney commercial where the women refer to themselves "Hot Mommas", which if a male said it would probably result in a lawsuit somewhere. However the women refer to their supposed husbands as "Deadbeats". Gee just the family experience I want to rush out and throw money at for a vacation.
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All it takes is about a dozen complaints to a TV station to have an ad pulled. The threshold of tollerance is very low and if there is a pattern of expressed offence the girls at Madison Avenue will get the message.....you didn't think it was men dreaming up these ad concepts did you? Oh yes make no mistake, the adpersons who cook this up are feminazis with women studies making up just about all of the electives in their marketing degrees...denigrate the enemy for fun and profit.
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by Anonymous User on 01:51 PM April 12th, 2004 EST (#11)
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Day by day this country more and more resembles nazi Germany.
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This appeared on Saturday:
http://www.philly.com/mld/inquirer/news/magazine/d aily/8398824.htm?1c
Posted on Sat, Apr. 10, 2004
Dad just keeps bumbling along
Dolts are alive, if not well, in TV ads.
Feckless, neutered men now overrun TV commercials.
Thwarted by full diapers and stumped by stoves, the weenie boys look to their smug, all-powerful wives for succor and expertise:
"Honey, have you seen my socks... my brain... my manhood?"
Such Bumbling-Dad ads, as they're called, have been more popular of late, scholars of advertising say.
J.C. Penney runs one with a befuddled father fumbling feeding time with his child and asking, "Where is your mother?"
Robitussin gives us scarily omniscient "Dr. Mom," who ministers to her sick, ineffectual husband like the whining child he is.
And commercials for Prilosec, Sudafed, Phillips' Milk of Magnesia - as well as countless other products - depict infantilized men being guided by gyroscope women with postgraduate-level knowledge of the gastrointestinal tract, sinuses, and peanut butter ("choosy mothers" and all that).
Like still-training puppies, guys are sequestered in discrete sectors of the domicile: the garage, the den. If you see these geldings in the bedroom, they're flu-ish or snoring.
Bumbling-Dad ads are, I am told, directed toward the Mom demographic of women aged 25 to 54. Women love to laugh at fellas, apparently. More important, females still do 75 percent of the family shopping, says advertising professor Amy Falkner of the S.I. Newhouse School of Public Communications at Syracuse University. So advertisers strive to exalt them while insulting their mates.
Also, the (mostly) white men characterized as dimwits in these advertisements are considered to be the safest group to skewer in America.
Now, this upsets all sorts of male humans no end. Click on Web logs and you'll encounter vibrating electric storms of righteous anger. " 'Husbands are dumb' is the most popular advertising message in America," one blogger brays. "What is it doing to the image of marriage?"
The boobs-on-the-tube phenomenon has even spread to Australia, where men are complaining about how they're portrayed to that country's Advertising Standards Board.
Does the Bumbling Dad reflect reality, or is he a tired stereotype that companies continually reach for to move product?
Well, it's true that women do more stuff around the house than men, studies show.
But that's been changing. The amount of housework and child care that men tackle has doubled in the last 25 years, says Stephanie Coontz, cochair of the Council on Contemporary Families. "And there's a group of women who don't want their husbands to do housework, because they don't want to give up the expertise," she adds.
Let's face it, women should be just as offended by these ads. They're primarily presented as homemakers and coddling care-givers throughout. And what good woman would want a man like the Bumbling Dad?
What's depressing is how these commercials - written mostly by 20- and 30-year-olds, according to Advertising Age writer Richard Linnett - perpetuate a dim and rigid 1950s ethos.
The Dagwood Dad lives on, confused as ever. Blondie, my head's stuck in the microwave again.
-------------------------------------------------- ------------------------------
Contact columnist Alfred Lubrano at 215-854-4969 or alubrano@phillynews.com.
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That's the greatest mainstream article written by an author I hadn't heard of in a long time. Thanks for sharing it. :)
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I just read your article about men in TV advertising, and I wanted to thank you for your astute observations. I have a husband and two sons, and we all have noticed the misandric (male-bashing) television programing. It has gotten so bad we canceled our cable subscription and are just going to read instead of letting advertisers bash my children and husband.
I am not sure if you are aware, but boys are falling drastically behind in school, and are now less likely to go to college than girls. Also, boys and men are 10 times more likely than girls and women to commit suicide. While there are many causes for this, constant advertising attacks on men is having widespread effect on the self-esteem of our boys, and it is just not funny.
So again, thank you for looking into this issue. I look forward to reading more of your articles. Sincerely, Jen Kuhn, Pine City NY
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by Anonymous User on 10:16 AM April 14th, 2004 EST (#17)
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Please, everyone, contact the companies listed in this article. I just did. Look up their websites and simply email them, at the least. If we all do this, we could make an impact. Don't underestimate the power of the common MAN.
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by Anonymous User on 02:14 PM April 13th, 2004 EST (#15)
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I miss the men of yesterday's TV shows. They were always intelegent and masculine.
I always liked the heroic men who saved the damsel in distress.
Mmmm, now THOSE were my kind of men!
You just don't see it any more. *sigh*
Jinx.
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