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Thanks for posting that link, Dan. People who don't like the ad should write Chrysler and let them know that sexist ads don't go over well with everyone.
Collins
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by Anonymous User on Sunday February 16, @11:47PM EST (#5)
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I drive by one of these billboards everyday on my way to school. It looks like GM is the only American auto company that hasn't taken to male bashing to sell its products.
-hobbes
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by Anonymous User on Sunday February 16, @07:33PM EST (#2)
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These ads are extremely sickening and bash all men. They must be stopped. We must inundate Dodge/Chrysler Corp. with our outrage. Write or call your local dealors, and the Corporation to tell them this type of ad will not work to bring in new business, it will drive all decent people away!!!!!!
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by Anonymous User on Sunday February 16, @08:28PM EST (#3)
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I notice by the automobile (minivan) that is depicted in this advertisement that this company is targeting soccer Moms, who have to sleep until 10 or 11, then do a little house work, then grip about it, then pick the kids up from soccer practice.
Life is so rough for the priveleged, stay at home nags that men are married to.
Ray
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I wonder what Chrysler would say about this. I would imagine that Ray is correct in his assumption that the soccer mom is being targeted. But, I do believe that most soccer mom's are working women as well. The perpetuation of the male of the family as an inept individual is a current theme not only in advertising, but mainstream television as well. When beer commercials use large busted women to get the attention of men, or car manufacturers show women chasing after a guy because of his car, do men mind? I still think that the Constitutional aspects of the family laws in this country are the dividing wedge that sets men and women apart. We all are being deprived of our Constitutional Rights, so why not write our legislatures, change the paradigm, and the advertising companies will follow?
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Apparently Chrysler has forgotten who actually PAYS for those minivans in many cases... not particularly intelligent to put a man bashing advertisment in an area where a lot of men will see it. I certainly don't tell my wife what to buy when she's looking for a car, but she would definitely respect my opinion if I had a valid reason to boycott a manufacturer.
Smooth move Chrysler!
(has anyone found an email to their advertising dept?)
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It is very simple actually.
Do not by a daimler-chrysler product. Ever. People who make money by belittling you are simply not acceptable vendors until they do PENANCE, not just withdraw the offending ad. You have more power than you think!! But it is with your MONEY not your vote.
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by Anonymous User on Monday February 17, @02:47PM EST (#8)
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"Do not by a daimler-chrysler product. Ever. People who make money by belittling you are simply not acceptable vendors until they do PENANCE, not just withdraw the offending ad. You have more power than you think!! But it is with your MONEY not your vote"
Wasn't there a lawsuit against Toyota a while back because of racial stereotyping of black people in commercials they did? I believe it was by a group that Jesse Jackson was affiliated with. I seem to recall that Toyota had to make a number of monetary and other concessions toward Jackson's suit so given we are still in the same society and governed by the same laws, how is this example of sexism toward an identifiable group of people different from that example of racism towards an identifiable group of people?
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It's become clear feminism has infiltrated the marketing ranks.
Feminism must be destroyed.
Ironically, the most anti-feminine people are the Feminists themselves.
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Here is a point of contact for Chrysler's customer service.
http://www.chrysler.com/home_flash.html
Stick it to the misandric dolts!
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This is the comment I sent to the Customer Service department. If I get a reply I will post it.
Problem With Caravan Ad
Comments:
---------
I have a problem with your current ad campaign for the Dodge Caravan. The ad has a picture of a Caravan and a statement in the uppper left corner saying, "Gets More Done Than The Average Husband." I think this is a very stupid comment and you should consider getting another ad agency. Why does the Chrysler Corporation need to resort to misandric ads to sell their products? Why not be fair and even handed and have a similar ad that says, "Gets More Done Than The Average Air Head Soccer Mom?" I of course will NOT be purchasing your products.
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Well, I got a response from Chrysler and I said I would post it when it arrived.
Here it is for what it is worth.
*************************************************
Thank you for your e-mail regarding DaimlerChrysler Motors Corporation advertising.
DaimlerChrysler Motors Corporation appreciates all the various forms of feedback we receive in regards to our television advertising. Your opinion is very important and provides valuable input in determining what types of advertising will be created in the future.
Thank you for sharing your views with us.
Michael Fairo
Senior Staff Representative
DaimlerChrysler Customer Assistance Center
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Here's what I sent them:
"My wife and I are currently shopping for a new car for her. I have seen your misandrist, male-bashing ad for the Dodge Caravan that states 'Does more than most husbands.' I'm sure you would not have an ad that states, 'Does more than most wives.'
Because of your sexism, you can rest assured that we will not consider purchasing a Chrysler.
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Damn, my computer is freaking out. Somehow I accidentally submitted that last comment before finishing it. That last sentence, "Because of your sexism, you can rest assured that we will not consider purchasing a Chrysler," should have been in quotes. It's part of what I sent them.
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by Anonymous User on Tuesday February 18, @11:22AM EST (#12)
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If these billboards were near me, I would deface them...
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When a major corporation can get away with this kind of bashing on a billboard, it knows that the majority of people are already there. Hopefully, the husbands/fathers who see this ad will be jolted by its blatant nature and get their guards up and their eyes open.
Thanks to Mensactivism for informing me about it! I'm e-mailing Chrysler now.
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I really am shopping for a new car for my wife. I'm somewhat inclined to buy a Honda or Toyota, because of their repair records. Does anyone know if either of them promote anti-male hatred in order to sell their products?
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I am sending them my opinion, but it will go beyond the obvious sexism. I find it appalling that as a country on the brink of war we are continuously inundated by the media with pictures/videos of husbands and fathers kissing wives and children good-bye as they depart for the Middle East- possilbly never to return again. So how does Chrysler view this? Our present day soldiers are a bunch of do-nothing lazy bums whose departure is welcomed by their wives and children.
As soon as I finish typing this I'm going to voice this opinion to the editorial boards of both major newspapers in Chicago, the featured writers from both newspapers, the advertising critic for the Chicago Sun-times, my brother and his friends in the United States Air force, and finally John Stossel from ABC's 20/20 because it seems he likes attacking idots like this.
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by Anonymous User on Wednesday February 19, @02:33PM EST (#19)
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I hear alot of people saying; "The ad is aimed at women."
That is true but why is it that commercials aimed at men are usualy just as anti-man as those aimed at women?
Even the ads that are targeting men show the same formula; MAN= bumbeling idiot who is abused, degraded, humiliated, emasculated and "shown up" by the supirior female.
So, No. I don't buy the whole, 'well, it's sorta okay if men are bashed, because it's an ad aimed at women.' thing.
Thundercloud.
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I have to agree, there's one of these billboards right down the street from where I live, and I couldn't believe my eyes. I can't believe that companies are STILL preying on the underlying prejudices of the american public. I guess I won't be buying Dodge. I can only hope that someone sues that company for something so they can try to dodge it.
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