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I guess the time that I spend working and educating myself (downloading software and reading content) reveals that I have no purpose.
I'd better get a life and start shopping!
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I agree, women are so productive when they shop!
Have a look at some of the related links on that page. For example,
"14 June 2001 - Women overtake men online" - according to that story, another company surveyed women and they also concluded they beat men, that time because they spent longer then men online. One of them has to be wrong, but it doesn't matter - women win either way - you just conclude women are cleverer if they are online longer or more purposeful if they are online shorter than men.
Look also at the link "JupiterMMXI" (the company that did the survey). Most of the online information is about women, and they talk about attracting women to websites more. They clearly want to sell the report to companies that want to attract more women to their site. There are going to make the report sound women friendly one way or another.
Let's talk about their top site - sainburystoyou.co.uk. It's a delightful site. I've visited it once. It's a British supermarket. You can go around the site selecting supermarket isles and then selecting grocery products and then for a fee (5 UKP, about 7.50 US) you can have them sent to your home. When I had a look, I decided it was quicker and easier to go down to the supermarket and buy the stuff. Any woman spending a lot of time at a supermarket site isn't "beating men". She just needs to get a life.
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What I read in this story is a beginning to make the web more women oriented. The value judgements being made to assume that women's use is more purposeful is facinating. I quess reading is now a minor function of daily life, but down-loading a reciepe for Mac and Cheese, well that is something!!
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Some people have far too much time on their hands, and I am not sure if it is the women who spend 462 minutes and men who spend 412 minutes on the internet; or the marketers who figure out how much time men and women spend on the internet.
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by Anonymous User on Monday March 25, @04:47PM EST (#9)
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Hmmm wiccid....the actual point of the thread is that two conflicting studies both conclude that women's use of the web is somehow better and thus makes them superior. In addition, I'm sure the ludicrous title of the article is not found anywhere in the actual study, raising the possibility that the BBC subscribes to petty feminist oneupsmanship and the seemingly constant need to belittle men.
As far as I'm concerned, the actual subject of the study is almost irrelevant.
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by Anonymous User on Saturday March 23, @05:10PM EST (#3)
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I wonder if this study includes the countless hours that men have spent creating not only the web sites that women shop at, but the entire infrastructure of the internet.
Better yet, I wonder how "productive" the study's authors think of people like Scott who spend time building activist sites like this one, for other men to "browse" and read???
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Let's see what slant I could put on it:
The basis for this claim is that women use their time online more "purposefully" - the examples being "shopping, organising travel, banking, and sending e-greeting cards" (!).
Women use their time more hedonistically, in catering to their want, and using up bandwidth in frivolous pastimes, such as sending e-cards.
Men's lack of "purposeful" use of the web include "browsing, reading content and downloading software"."
Men, on the other hand use the web for research, education, and modifying their systems to perform more efficiently.
Hmmmmmm... And, on cue, the resident stealth pheminist will object ... 3 ... 2 ... 1 ....
---- Burn, Baby, Burn ----
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suddenly i have an urge to roleplay the stealth-fem. i shall resist in the interests of diplomacy.
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I think you will find this article also by the BBC makes rather an interesting comparison:
http://news.bbc.co.uk/hi/english/business/newsid_1 388000/1388408.stm
It mentions how:
"Women stayed online for an average of 462 minutes during May, while the men trailed behind at 414 minutes."
Funnily enough though there is no explanation of women spending this greater time online because they don't know what they want.
Now that the BBC has a set of data showing women spend less time than men on the net we have this latest state sponsored piece of misandry.
The BBC continually manipulates any data it gets to show women as being superior to men. I offer this to all those passing through this site but as yet unconvinced of the BBC's anti-male hate campaign. There are articles upon articles like this. Open your eyes.
"it is easier to support a popular cause than a just one"~
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