New social media trend tells men to enter their ‘soft guy era’: ‘Being a provider in 2024 is a scam’

Article here. Excerpt:

'A new trend has emerged on TikTok known as the ‘soft guy era’, which advises men to stop being sole providers in their romantic relationships.

"The soft guy era movement is [about] promoting partnership. You’re telling me you’re a grown woman, and you’re my woman, and you can’t put up 50% of the bills, you’re broke and lazy," a TikToker who goes by the name Lil Goodie said.

"We all know being a provider in 2024 is a scam. So we don’t care, we’re not doing that anymore. We know that’s old-fashioned, these women got money, these women are working, so they need to contribute," another influencer named Scarfacemark said.

The trend blew up on TikTok earlier this month, with Mark and Goodie self-proclaiming the label of co-founders for the movement. Their slogan, "drizzle drizzle," pays homage to an opposing campaign that predates the "soft guy era" known as "sprinkle sprinkle." The tagline was created by Leticia Padua, a creator who uses her platform to give women advice on how to get a man to provide for them.

While Mark alludes to the focus of the movement to be reorienting men towards finding "high quality women," the basis of many of his videos revolve around finances.

"They want us to have money, I want my woman to have money as well," he said in a video.'