UK Advertising Standards Authority Adjudication

Rob writes "There is an interesting Adjudication from the UK ASA on a series of adverts from Nokia on their N-Gage Phone/Games Console. PC Pro reports:

"With tag lines such as 'This is where I took on three guys... And made them cry like babies' and, 'This is where I made Kev look small', the ASA ruled that some of the ads were indeed 'offensive and distressing' and could 'condone or encourage violence'. The judgement also said that one advert which featured the line 'This is where I left Kate, Lucy and Michelle begging for more' might encourage sexual violence towards women."

The whole adjudication can be read here. Look under New Adjudications Published, 18th Feb-10th March, then search by Advertiser name.

It's interesting that they feel "taking on three guys... and making them cry" refers to violence by persons, but where female names are mentioned in the adverts, then that can only encourage violence against women"

NOTICE: This story was migrated from the old software that used to run Mensactivism.org. Unfortunately, user comments did not get included in the migration. However, you may view a copy of the original story, with comments, at the following link:

http://news.mensactivism.org/articles/04/03/10/1914255.shtml