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Secret Anti-perspirant Ad
posted by Scott on 04:38 AM February 22nd, 2004
The Media Cain writes, "Procter and Gamble are running yet another unbeleivably contemptous television ad for their product Secret Antiperspirant and since a search on this site has turned up three ather articles concerning ads for the same product I have sent them the attached email and suggest that others send similar emails or letters. It would seem that since the product is an exclusively female one Procter and Gamble are reluctant to take men and our response to the ads for this product seriously. So I have included a list of products that are not exclusively female and I would encourage all those that read this to spend their money elsewhere. See the Read More section for Cain's letter and send your feedback here.

I am writing this in response to your companies long standing policy of displaying the most extraordinary levels of contempt and derision towards everything male. Your company Procter and Gamble has been running a television commercial for the product Secret Antiperspirant in which a lone male is shown helplessly stranded on the side of the road with a flat tire desperately calling a female for aid. She arrives and promptly asks "where's the spare" the response given by the hapless male is "whats a spare". She changes the tire for the poor little boy expressing the appropriate amounts of contempt and derision then walks of to the sound of "strong enough for a man but made for a women".

The contempt and derision are clear since they were intended to be so but what astonishes me most was the lie used as the vehicle of your contempt. Female presented as more than male, and male presented as less than female in an area that is at the very center of male culture and activity namely mechanical literacy, which is also an area that is almost completely absent from female culture and activity. And yet this lie and others like them so activity promoted by feminism seem now to have become Procter and Gambles lies as well.

There is a web page online known as mensactivism.org that I am quite sure your company is aware of since a quick search of the site turned up no fewer than 3 other mentions of advertising campaigns for Secret Antiperspirant all expressing the same levels of contempt. I will be posting this email along with a list of products made by Procter and Gamble and encouraging its members and visitors to spend there families income elsewhere.

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The moral of the story is................. (Score:0)
by Anonymous User on 05:33 AM February 22nd, 2004 EST (#1)
I haven't seen the advert but the message to men seems to be quite clear. Next time you see a car broken down with a lone woman driver, just drive on.
Re:The moral of the story is................. (Score:1)
by crescentluna (evil_maiden @ yahoo.com) on 05:13 PM February 24th, 2004 EST (#13)
(User #665 Info)
damn them and their morals, I've been stranded repeatedly and women don't stop. Men rarely stop. Thanks feminism.
Strong enough for a man. (Score:1)
by Andrew74 on 08:07 AM February 22nd, 2004 EST (#2)
(User #1224 Info)
Do you remember there motto on commercials used to be "Strong enough for a man but made for a women", you can bet these new commercials are a result of feminists complaining about the old ones. I'm sure some feminist somewhere saw the old commercials and thought how dare they imply a man could be stonger then a women in any way including odor. Now the motto is "strong enough for a women" and the commercials make men out to be idiots, that must be there penence for the horrible sexism in the old commercials.
Re:Strong enough for a man. (Score:1)
by Cain on 10:29 AM February 22nd, 2004 EST (#3)
(User #1580 Info)
Since the product list didnt get attached ill add it here.

Folgers Coffee,Pringles,SunnyD,Millstone Coffee,Torengo's Tortilla Chips,Iams Pet Food
Old Spice,Natural Instincts for Men,Zest,Ivory,Safe Guard,Vicks,Crest,Glide,Scope,Fixodent,Prilosec,Me tamucil,Pepto Bismol,Therma Care,Pur Water Filtration,Noxema,Gleem,Cascade,Dawn,Joy,Salvo,Bou nty,Puffs,Charmin,Mr Clean,Tide,Downey,Gain,Cheer,Bounce,Febreeze,Dreft ,Dryel,Bold.


"All you fascists bound to lose" - Woody Guthrie
Re:Strong enough for a man. (Score:1)
by Renegade on 01:48 PM February 25th, 2004 EST (#14)
(User #1334 Info)
Hmmm, in the commercial that I saw, the motto at the end was "Secret...Strong enough for the woman that already does everything." That is a LOT more harsh and condescending that the previous motto.

R
Woman/Women (Score:0)
by Anonymous User on 10:51 AM February 22nd, 2004 EST (#4)
The singular of "women" is "woman."

I'm not trying to be a jerk, but if we send off complaints that are grammatically wrong, they are that much less likely to be taken seriously.
anti family (Score:0)
by Anonymous User on 01:36 PM February 22nd, 2004 EST (#5)
proctor&gamble have alway's been anti family they are mega pc and should not be patronized!!
          Craig
All commercials follow a single rule (Score:1)
by Rand T. on 12:35 AM February 23rd, 2004 EST (#6)
(User #333 Info)
All commercials follow a single rule: the female is superior. Whether we're talking traditionally female work (child care, housework, etc.) or traditionally male work (such as changing a tire) the woman is always portrayed as superior and the man as stupid and helpless. Apparently, women require constant stroking of their ego. Given that, it seems to me that the female sex, not the male sex, is the one with the over-inflated, yet fragile ego.
Re:All commercials follow a single rule (Score:1)
by Kirran on 01:00 PM February 23rd, 2004 EST (#7)
(User #1338 Info)
These commercials are helping in dividing people.

Men are less likely today to pull over and help a woman with car trouble. Many women are complaining because they have to help other women with disabled cars, while men watch disinterestedly.

In a society where women can do everything, and men are viewed as inept fools, men are less likely to be kind, courteous, a gentleman, to women that they encounter in the street.
Re:All commercials follow a single rule (Score:0)
by Anonymous User on 01:23 PM February 23rd, 2004 EST (#8)
Like I've said before, Unless it's a dire emergency, if I see a woman in "distress" I simply keep a-steppin'.

Something else about the older 'SECRET' commercials. I remember that when the guy would hear that it was "strong enough for a man (But made for a woman)" he says to the woman; "So we can BOTH use it!" To which the woman replies; "Nuh-uh 'Secret' is just for women" then she saunters off all supirior and happy as the man looks after her in defeat.
First of all, these commercials have always been stupid and anti-male. Secondly, I have always wondered one little thing... WHY WOULD ANY STRAIGHT MAN WANT TO USE A PERFUMED, FRAGANCED DEODORANT, IN THE FIRST PLACE?!!?

  Thundercloud.
"Hoka hey!"
Re:All commercials follow a single rule (Score:0)
by Anonymous User on 01:26 PM February 23rd, 2004 EST (#9)
Oops, that should have been "FRAGRANCED" not "FRAGANCED".

I DID use the "preview" button. (^_^)

  Thundercloud.
Re:All commercials follow a single rule (Score:1)
by cosmo on 09:08 AM February 24th, 2004 EST (#10)
(User #1549 Info)
Not all British commercials. Here there's one for a new weekly men's magazine called Nuts. It shows a woman trying to drill a hole in a wall. The drill goes everywhere and makes a complete mess, then the screen changes and says "WOMEN: Don't expect any help on a Thursday!". It then shows a man sat just behind her, reading Nuts.

It kind of bothers me that I don't find this as offensive as the anti-male ads... it's just as bad, really.
Re:All commercials follow a single rule (Score:1)
by Cain on 10:55 AM February 24th, 2004 EST (#11)
(User #1580 Info)

  Perhaps your not offended by that ad because its a playfull humurous take on the real differances that exist between male and female in much the same way as a man shown fumbling in a female arena would be playfull and humurous.Which is very differant from the ad by Procter and Gamble.There was nothing playfull or humurous or real in that.
 
  Feminists would have us beleive that to admit any differances is sexist,to show or point to them is demeaning and hostile.And its that hysterical irrational attempt to force society to ignore objective reality in favour of feminisms reformed view that needs to be fought not necessarily the commercials or television programs themselves.


"All you fascists bound to lose" - Woody Guthrie
Re:All commercials follow a single rule (Score:0)
by Anonymous User on 12:37 PM February 24th, 2004 EST (#12)
Also not to mention that ads or commercials pokeing fun at females are VERY rare. so little to no damage is done. while on the other hand anti-male ads are constant and extreamly hateful, not PLAYFUL, at all. plus with the shere number of anti-male ads and commercials as well as TV shows, children have a huge access to them, especialy little boys. This is where most of the harm occurs.
I forgot to mention that, it takes alot of guts these days to do any "fun-pokeing" at women, considering the HUGE amount of trouble one could get in to.
Note, however, that there is NO trouble one can get into for pokeing fun at men. Even the most sadistic and hateful "fun-pokeing" is socialy and culturaly acceptable.
Nope, no double standards, here, are there?

  Thundercloud.
"Hoka hey!
Re:All commercials follow a single rule (Score:1)
by UR on 06:33 PM February 28th, 2004 EST (#15)
(User #1598 Info)
The only thing that strikes out at me the most is that feminists love to show women as superior no matter what. Those commercials make the woman stronger, if a commercial shows a man's strength, it's his "widdwe pee pee man thingy" and it really bugs the hell out of me. Women are glamorized for being "strong" and "superior", it is a sign of "strength" and "liberation". If a man shows his strenth he is a minion of the patriarchy and a S.O.B.
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