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Regarding your ad showing a man at home unable to cope while his wife is away shopping; it is insulting. This kind of poking fun at idiot men is growing old fast. I wonder if the rescue workers in NYC found it funny. I wonder if the troops over seas think it is funny. I wonder if little girls and boys who love their daddies think it is funny. I wonder if little children who's mommies are in hospital and are being cared for by their fathers find it reassuring when you tell them how stupid their dad is. Do you think they find it funny?
I don't think it is funny.
Shame on you
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I didn't like those ads either, not only because the father is incompetent, but the mother seems to be as well (she's off shopping on the weekend with her girlfriends w/o her kids in tow). If Dad got his vacation time, and Mom wasn't adept at handling the kids, people would protest. But it's the other way around, an no one gives a peep.
Whatever happened to the family? Is it forever wrecked by the wants of its constituents?
Judging by this ad, fatherhood and family togetherness is passé in the new millennium. Sad, isn't it?
"Female men's activist" is not an oxymoron.
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I think the idea is to destroy what is sneeringly called the 'traditional family' and replace it with some form of communal child-raising scheme from which men are effectively excluded. You can hear the glee in these people's voices when they reel off statistics about the decline of the traditional family structure; they really do sound pleased. As for these man-bashing ads, haven't they been tedious since around about the second one ever made? I'm amazed the ad people trot out this same tired old crap again and again; it's a really cheap and cheesy way to promote your business. Perhaps they should do one where mom goes out shopping without the kids and comes home to find that dad has taken out an ex-parte restraining order against her in her absense.
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lol
Not if want to keep in touch with is kids he won't.
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>she's off shopping on the weekend with her girlfriends w/o her kids in tow
I disagree. Why does leaving the kids at home with the other parent make her "incompetent"? In my eyes, it makes her considerate of the other shoppers. I absolutely hate being assaulted by shrieking kids running all over the store, bumping into, coughing and sneezing all over the other shoppers (I would have gotten my ass fried if I did that when I was a kid), and other mega-disgusting things.
Then if you confront the parunts about the rotten behavior of their out-of-control little darlings, they screech, "But they're just CHILLLLLLLDRUNNNNNNNN!!!" Yeah, and you're just parunts who don't feel like controlling them.
I HATE people who bring screaming kids with them to the store, then refuse to discipline them. If they're not old enough to behave, they should be left at home so the rest of us can shop in peace.
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There are so many ads which I find sexist that I'd be writing letters till doomsday. Many many ads rely on the "incompetent dad" at home theme, too numerous to mention.
On the flip side, I've never once seen or heard of an ad since the beggining of time which shows a man cleaning a toilet or a bathtub. Women are not only seen cleaning the toilet but actually beaming gleefully about how clean and sparkly it is. Maybe it's just me but this sends some pretty powerful messages about domestic servatude.
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On the flip side, I've never once seen or heard of an ad since the beggining of time which shows a man cleaning a toilet or a bathtub.
I've seen a variety of ads that depict men doing these tasks.... incompetently, I might add.
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There are so many ads which I find sexist that I'd be writing letters till doomsday. Many many ads rely on the "incompetent dad" at home theme, too numerous to mention.
Daunting though it is, the volume of such ads will not stop me. Advertisers listen to their agencies. There are fewer agencies than advertisers. Convince advertisers that anti-male ads are hurting them, and they'll begin rejecting such ads from their agencies. Get the agencies hurting because their ideas are being rejected, and they'll stop producing hate.
It's a long, slow process, but it is worth it.
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Is there any chance that we could identify ads that are particularly offensive or companies that do this habitually and target them? That way, our efforts would be less fragmented.
Just a thought.
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Is there any chance that we could identify ads that are particularly offensive or companies that do this habitually and target them? That way, our efforts would be less fragmented.
Methinks this is what our "Media Watch" page should be for.
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Perhaps you could clarify what you are aiming at with this post Lorianne?
"...so many ads ..."
You're suggesting that we don't react to these sexist ads at all since you (presumably) can't
find the time?
"...too numerous to mention..."
I do rather feel this misses the point of a men's activism site Lorianne.
I have read through your many, many posts Lorianne so I'm sure you are more aware than I of
the irony of mailing a men's activism site and basically saying:
there is loads of sexism I wont mention it and I wont do anything about it
"...never seen or heard of an ad... which shows a man cleaning..."
We would love to be considered valuable enough consumers that a cleaning product retailer
would actually aim a product at us without using demeaning images of "incompetent dad" and told
to laugh along with it. This isn't the "flip side", this is MORE anti-male advertising Lorianne.
The only message these adverts send out is that women are competent homemakers and that men are
not. It's the same attitude that denies a divorcing man custody of his children without
consideration.
"it is easier to support a popular cause than a just one"~
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Okay, the fact is that the ads (showing a female in the house cleaning OR showing a man not doing it well) are demeaning to BOTH genders.
Society is being shown that men can't do the job, don't belong at home with the kids, and are basically incompetent domestics, reinforcing the "bread-winner" role.
Society is ALSO being shown that women don't belong OUTSIDE the home, but should be at home with the kids cleaning toilets and should be interested in leaving the home for things like shopping and not bread winning, reinforcing the "happy domestic" role.
I agree that there are alot of ads, a plethora one might say, that portray men badly. But these ads also portray, by intimation and insinuation, women poorly. It might be more constructive to "the cause" if it were approached as portraying "poor or stereotypical gender roles" and not merely as attacks against a specific gender. I'm sure it would be received more readily.
I like that there are women posting to this forum. I don't like that their opinions are rapidly torn apart, dismissed, and ridiculed. That sort of behavior is what I thought I was fighting against.
Credendo Vides
(By believing, one sees)
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I have seen an advertisement on television that promotes a one day sale your company has recently held and I wanted to comment on it. I found myself not only offended by your commercial, but outraged that your company would look at men as being incompetent fathers and even worse housekeepers. In my own household, between my fiancee and I, I'm the one who does all the house cleaning after we both have worked 8 hours. And I know many fathers who would be overjoyed to have some time alone with their children while mom is shopping for a few hours at your store. Instead of showing the man as a bumbling idiot, or even worse, hopeless without his woman, why not show the man in a more favorable light, like him and his child at the beach playing in the ocean, or at the zoo ooing and ahing over the animals. Use the slogan, "mom's, come to our sale and give your husband and child some quality time alone." Take a lesson from Sears who has been running ads for their tool department. While it is stereotypical that a man is the one who uses the tools, and that men tend to drool over those tools, it doesn't portray those men as idiots or losers, it just shows that men can have fun shopping for something they like as well as women can. I feel your company owes all men an apology for thinking that we are idiots, or incompetents, and I will never shop in your stores again until you do. While my one little purchase won't break your company, there are men's organizations in this country who take offense at your kind of portrayal of men, and it is from their websites that I found my way to this link. Don't think word of mouth isn't powerful, they told me about you. How many more outraged men are you going to sacrifice for the almighty dollar?
-David Marino
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