Boycott RONA

I don't know about you guys but I know if my wife needs any project done around the house she may pretend to monkey with it for a while but in the long run I end up fixing it, she ends up thanking me, and all is well. This ad is offensive and generalizes all husbands into a lazy class of people. And I will not take that. I could not find a direct e-mail to any one of importance with that company. All I did find was a bunch of models pretending to do things they would never do in real life. BUT, I did find a place you can leave a general comment/question. So I did. Maybe you guys would like to as well.

http://www.rona.ca/webapp/wcs/stores/servlet/ToolsCustomerQuestionView?langId=-1&storeId=10001

Let them know how you feel, and/or where you will be spending your home project money next time you have a home improvement project around your house!

I have long since believed that a large slice of the advertising industry is brain-dead. They cannot dream up anything original, so resort to their tired old favourite ploy: another excursion into the threadbare world of male-bashing.

Note this: "Mr. Regan, 47, complained first to RONA officials, who responded quickly and said the commercial was meant to be humorous."

Ah yes, the old "it's just a joke" excuse. Another favourite bolt-hole for moral cowards who suddenly find themselves called out and can't come up with a good reason for their actions.

Note this too: "a (RONA)customer service representative who responded in writing to Mr. Regan said the commercial was one of four RONA has been running on HGTV as part of the company's efforts to attract female do-it-yourself customers."

So RONA assumes that female do-it-yourself customers are also misandric sexists. Have they done a survey on their female customers to see if their assumption is justified? Or is it just taken for granted these days? Are there any Canadian female readers here who would care to tell us whether they are happy being stereotyped in this way?

I have a standard way of dealing with businesses that think it is acceptable or funny to insult men. It's a simple two-step process that anyone can apply. Firstly, boycott all products of that business and encourage your family and all your acquaintances to do the same. Secondly, be sure to tell the business exactly what you are doing and why. It helps if you can find a way of getting your message directly to the CEO or other big boss.

The first thing I always do is send of emails to anyone and everyone that I can find emails for at the company. (Funny that all I can find are old snail-mail addresses for this company.) As well as informing them that I will never shop at there store as well as encourage all my friends and family to shop elsewhere for our home project needs. Granted I do not live in Canada but I don't need to inform them of that. But I do hope that others will write and voice your opinions on this add. Also if anyone has an email for any of the higher up people at this company I would love to get my hands on that so I can get my message to the top.

I am happy to tell you that I will be printing this article and handing it out at the local Rona which is down the street.

Badger

My god! The residents of hell must be lacing up their ice skates as we speak!

quote from article:

'Canada's advertising watchdog has ruled that a TV commercial promoting RONA, the chain of building supply stores, is unfit for Canadian audiences because it discriminates against men