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by Tumescent on 04:26 PM December 31st, 2005 EST (#1)
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It seems to me that the worst commercials, those that poke the most "fun" at men, are usually run at times when most men would see them. You might notice that you are most likely to see these sorts of commercials during sports shows, when mostly men are watching. Do advertisers think men like these sorts of commercials? I don't. Are they effective in getting men to buy their products? Not me... but then why do advertisers tend to run them during shows men are most likely to watch?
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by Roy on 02:15 PM January 1st, 2006 EST (#8)
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The amazon.com link to this book and reader reviews reveal that this scholarly work is just more marketing pap from the airheads that continually seek to "redefine" masculinity in order to sell, sell, sell!
Notice that the newly-categorized "ubersexuals" love to shop, only more aggressively than yesterday's "metrosexuals."
It's pretty clear that for these feminist intellectuals shopping has replaced sex as their primary source of erotic satisfaction.
They are now trying desperately to understand why men do not desire them anymore.
As for the actual book, seductive title. No substance whatsoever.
(Excerpt) --
Cue the emergence of the latest buzzword to be hyped by trend spotting trio Salzman, Matathia and O'Reilly (Next: Trends for the Near Future)- "M-ness" (or "My-ness") which is loosely defined as men who "do exactly what it takes to get what they want, when they want it." This can include finding an attractive partner (male or female), achieving power and wealth, and honing one's health and physical prowess. According to the authors, this "Dawning of the Age of M-Ness" is in direct response to social-psychological shifts taking place between the sexes, where the "female's need for the male... is tied to biological function rather than the provision of food, shelter, protection, or even comfort." Written with great élan and hyperbolic vigor, the book features a liberal dose of media and pop-cultural references alongside excerpts from 70 interviews conducted with "real people." Based on these observations, the authors have identified what they believe to be the pinnacle of M-ness- the "Ubersexual" -an extension of the metrosexual, minus the sexual ambiguity. (For example, both Metrosexuals and Ubersexuals like to shop, but the Ubersexual is more focused and only purchases items that "enhance his collection.") Targeted at readers looking to connect with the elusive male consumer, the book should stimulate more than its share of water cooler conversations and trend-forecasting magazine articles.
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by ArtflDgr on 12:39 PM January 3rd, 2006 EST (#10)
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becasue there may be a woman that is sitting in the living room with him watching and fuming that she has to "share time" (that is do what he likes when she doesnt, and visa versa).
they are not trying to connect with the man in the room, who is stereotypically pictured as a person that wouldnt leave to do something if the building was on fire, unless of course it can be done in a commercial break.
nope... with so many women watching and watching with their male others, they are hoping to get her ire up and get her to go out and shop for a few hours.
he is cheering for people that he never met, she sees him as a moron waisting the afternoon that he could be getting things done, or helping with housework.
dont forget that she may only get to talk to him during a commercial, and so there is this fulcrum point they are exploiting. she sees him this way, then sees a commercial reflecting her instinct primitive message (without reason), and she gets in the car and spends some more of his money.
why is everyone so self centered that they cant see that they are not so important that they are not the only target?
the ladies do this... and the men... in this case the men think that they are trying to be sold to, and then wondering why they are not putting up commercials that apepal to them... duh... could it be that your not the center of the universe, and that they are not trying to appeal to you?
thats the drift of it.
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by gatsby on 01:56 PM January 3rd, 2006 EST (#11)
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I am glad that they at least told "part" of the truth about why men in general and white men in particular are always the butt of every joke on television and film. The fact that every other group will protest if portrayed negatively is just one part of the picture. The fact that every other group's concerns will be validated and cast as sympathetic is the flipside that is not explored. Ever notice the absecne of minorities in the role of bumbling man? The racial watchdogs are powerful, but do not nearly rival those for females. Even if there is a slight against men that attracts national debate, it is only picked up if it meets two important criteria. 1. It cant be solely a MALE issue, it must also affect females or their children in some negative way. 2. A woman must validate the concern. It will not suffice to only be brought up by men, some prominent woman, (ie Oprah), must find it vital as well for it to gain any traction.
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by Roy on 10:49 PM January 3rd, 2006 EST (#12)
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There's a lot of comic potential in this book and its point-of-view and self-proclaimed hype to predict "The Future of Men."
I like the phrase -- "Targeted at readers looking to connect with the elusive male consumer..."
Crap! As the feminists are always screeching, men own everything on the planet! So, I guess men just don't know how to shop in the "right" places?
Instead of being at the mall, they're busy "shopping" (i.e. building wealth) in factories, real estate, high tech, medicine, science, agriculture, genetic patenting, etc. etc. and etc.
And besides, why bother to shop yourself when the lovely cupcake is more than thrilled to make another excursion anywhere to spend "our" money?
Women find shopping erotic. Just in general. The object of the hunt does not matter. Shopping is as close to stalking and killing something as most women ever get. (It's a substitute "power-and-control" thang....)
Men find shopping dull, unless it's for a specific target-of-interest: gadgets, guns, boats, cars, athletic gear, maybe even books or CDs. They are disinterested in the general "activity" of shopping because it serves no planned purpose.
Men are very bad at grazing.
Women? Shopping is like a fresh pasture of grass with endless possibilities.
Hunting requires predetermining a target, crafting a strategy, and testing it out. (You learn something when you hunt...)
Shopping is mere aimless grazing, vaguely hoping a target will announce itself -- on sale. (You learn very little by grazing....)
But I'll give these female authors their due.... they have real (imagined) balls to think they can turn men into shopping-zombies.
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by Luek on 05:13 PM December 31st, 2005 EST (#2)
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This ad executive Marian Salzman, sounds like the typical female in an executive position; stupid to the bone and promoted at least one rung above their skills or capacity to make profit producing decisions.
She is just another misandry ridden a**hole. Too common to comment on further.
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by brotherskeeper on 01:28 AM January 1st, 2006 EST (#4)
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I gotta agree with you. What do you suppose was going through this female's mind? Does she:
1. think this is something that a two year old couldn't recognize?
2. think she should get a medal for saying something like this?
What amazes me is that the answer to the above questions is probably yes.
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by Davidadelong on 09:31 PM December 31st, 2005 EST (#3)
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Marketing needs to be brought back to the basics. Some of the brightest psychologists left their field in the 50s, and everybody knows the rest. Advertising might be boring if they only told the truth, but then again I thought that there were laws that provided for that? I don't suppose that as many People would be interested in commercials if they didn't use half naked Women, and Men to catch the attention of the walking sleepers. Oh well, I guess it doesn't matter to the government as long as the lobbyists keep paying out the bribe money! Maybe we should start all over again?
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by Wilf on 02:06 AM January 1st, 2006 EST (#5)
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Recalling the Nokia advertisement (called "Jill's story") in which a woman explains how she deletes every trace of here recently dumped ex-boyfriend from her Nokia phone, I drafted this.
To:
Keith Nowak
Nokia Corporate Communications, Americas
6000 Connection Drive
Irving, TX 75039
Tel +1 972 894 4573
Fax +1 972 894 4706
Email: communication.corp@nokia.com
Dear Mr. Nowak,
i understand that several persons have recently communicated with you about a Nokia advertisement called "Jill's Story," in which a woman accounts with contemptuous glee how she extirpates all references to her ex-boyfriend David on her Nokia phone. Your correspondents observed that Nokia's choice to run the ad reflects a reflexive contempt for men prevalent in mass media; in this case, women can be shown dumping men to generate sales, but men are never shown dumping women to generate sales because this would be considered offensive.
Some of your correspondence on this is available on the web. In one of your email exchanges, you are quoted as having written, "...and to be honest - this is my favorite of the three ads, and cracks me up every time I see it... ." Your phrase, available on the web at this URL, cracks me up every time I see it, especially since I have been receiving mail advertisements Nokia cellphones* and trashing them when I recall your response, which brings to mind Richard Wright's story, now indelibly associated with Nokia, of the elevator operator Shorty, who encouraged white men to kick him in the ass for a quarter.
Sincerely,
[name withheld]
*For example, an ad for a Nokia 6256i Bluetooth enabled-camera-video-Internet-ready-organizer-spea ker-flip phone; this was thrown out.
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by Davidadelong on 08:22 AM January 1st, 2006 EST (#6)
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I too e-mailed nokia and complained. I also just purchased a Sanyo cell phone, and tell everyone that will listen that nokia's equiptment isn't up to par, or for those that are aware I explain the rest.
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by Thundercloud on 01:17 PM January 1st, 2006 EST (#7)
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Cool.
I'm going to get a Sanyo, too! :-)
Thundercloud.
"Hoka hey!"
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by Davidadelong on 12:01 AM January 2nd, 2006 EST (#9)
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Yeah, I e-mailed them, got a standard response, e-mailed them again, and they responded by telling me that they were sending my concerns to the appropriate division, and that I couldn't contact "that section". I of course sent them another e-mail asking if the division that she was referring to was circular, and was dumped every day. I also wished them happy holidays! But, I will not buy a nokia phone.
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I was surprised, pleasantly, by