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According to this article from Excite News, the creator of the GOT MILK? ad campaign is starting a new Spanish language advertisement which also focuses on shattering the stereotype that Latino men "wouldn't be caught dead doing woman's work," or spending time with their children. The commercial features a father and daughter shopping for groceries together. The article generalizes that Latino men are family-centric, but most ads depict them as hardened and unemotional toward their wives and children. This sounds like a good spot for the "pro-male" category on our media page.
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