How Rotten Tomatoes Plans to Shake Up White Male-Dominated Film Criticism

Article here. Excerpt:

'At a time when film criticism is being criticized for being dominated by white men, Rotten Tomatoes is trying to highlight more diverse voices.

The review aggregator, known for its “fresh” or “rotten” Tomatometer ranking system, said it is changing its criteria to include new media platforms, such as podcasts and streaming shows, as opposed to only boasting written notices. In addition, the site will include writers whose work may appear on personal blogs or other platforms instead of only focusing on the pieces they publish for specific print outlets. As part of the change, over 200 new Tomatometer-approved critics have been added to Rotten Tomatoes and the service expects to keep growing its ranks.

The new criteria comes after months of reaching out to critics to get their suggestions for ways to expand the pool of reviewers to include more women and people from under-represented communities.'