Australia: ‘Menacing and threatening’ ad condemned by ad watchdog for using domestic violence against men to sell hearing aids

Article here. Excerpt:

'The advertising watchdog has denounced a “menacing and threatening” television commercial advertising hearing aids for its depiction of domestic violence towards men.

The ‘What your mum wants for Mother’s Day’ 15-second TV ad features a woman trying to open a jar while yelling at her husband for help. When her husband fails to reply because he cannot hear, the ad freezes while she insinuates she is going to throw the jar in his direction.

‘What your mum wants for Mother’s Day’ finishes with the slogan “Get your mum what she really wants for Mother’s Day, a hearing test for your dad”.'

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