Hollywood’s attack on men: Will the industry change its gender stereotyping following UN summit?

Article here. Excerpt:

'Watson works with the HeForShe initiative, which encourages men to stand up for women’s equality—but the actress also brought an important point into the spotlight: Men are plagued by gender stereotypes too. Will her highly praised speech spur a change in Hollywood? Or will the industry continue to tear males down by portraying them as lovable idiots who ought to be banned from the domestic sphere?

“Men are often portrayed as dingdongs and women mainly as the tough counterpart with a bad attitude and that strange magic ‘problem solver’ gene,” said Nadia Atwal, a talent manager and film producer. “Women have to wake up and start switching on that ‘equality’ we supposedly score so high at.”

In the advertising arena, dumbing down the man of the house is still as popular as ever. There was the Tide Acti-Lift detergent commercial in which a wife and daughter team up to outsmart the powerless man of the house and pat him on the head like a dog; and the Fiber One ad in which a woman uses her wisdom to fool her husband into eating “healthy” food.
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While Watson’s speech about the battle for gender equality has sparked conversations, many don’t expect show business to make any massive sweeping changes any time soon.

“Change will only occur when women – who make up most of the viewership – say ‘no more’ and thus stop attending movies,” said Wanis.'